Starting a new small business is no easy task. There are seemingly thousands of items that need to be attended to just to get your new business formed and opened for business. But, I argue, the most important thing that you must do is get customers to buy your product or service. Yes, creating your brand, establishing your website and advertising your business are all things that you need to do, but they cost money. Sometimes they cost lots of money. There are important and effective actions that you can take that need not be expensive. Yes, they will take some of your time, but these inexpensive ideas will bear fruit long after any single advertisement, grand opening or sale.